Eastman launches sustainable insulation fiber made from molecular recycling technology for breathability and moisture management

Naia Renew, used for filling applications, has not only achieved proven success in the field of bedding and towels but is now transforming bedding and towels with its breathable comfort, luxurious softness, and unparalleled ease of care. This represents a significant development in the application of Naia in home textiles, meeting the growing demand for high-performance and more responsible solutions.

Naia Renew fiber is made using Eastman's molecular recycling technology and is produced through GRS-certified mass balance, containing 60% sustainably sourced wood pulp and 40% recycled waste. This innovative process reduces waste and carbon footprint while supporting the circular economy.

Naia Renew has already gained recognition for its role in the high-end bedding and towel sectors, and it has now expanded into the filling applications field, setting new standards in comfort, performance, and sustainability.

When it comes to performance, Naia Renew offers a unique combination of breathability and moisture management, creating a dry and relaxing sleep environment. As the human body produces moisture throughout the night, effectively managing trapped sweat is crucial for maintaining a peaceful microclimate. Naia achieves this by addressing every stage of moisture control: absorption, transmission, and evaporation. High-performance fibers effectively wick away and disperse moisture, while Naia's quick-drying properties create a continuously dry environment, preventing discomfort and supporting uninterrupted rest. This innovative insulating material features a unique Y-shaped fiber cross-section design, providing a fluffy, soft feel and better warmth retention, inheriting Naia fibers' moisture management and breathability. The fibers effectively absorb moisture without becoming saturated, ensuring lightweight comfort. This enables them to respond to all temperature and humidity changes that occur during the night, perfectly adapting to the body's and rest's needs.

Naia Renew enhances the breathability of quilts, improving airflow and humidity management, outperforming traditional single-fiber fillings in vapor resistance and transmission tests. This fiber also delivers an ultimate softness, with a silky lightweight feel that brings unparalleled luxury, gently enveloping the body for exceptional comfort. Naia fibers are hypoallergenic and resistant to bacterial growth, reducing odors and keeping things fresh, ensuring the quilt remains clean and inviting. Additionally, Naia Renew fibers are machine washable and pest-resistant, providing a practical and durable solution for busy modern lifestyles. These features make Naia Renew a game-changer in home textile design, offering "all-night comfort" for bedding and quilt fillings, ensuring more lasting relaxation.

About Eastman

Eastman was founded in 1920 and is a global specialty materials company that produces a variety of products used in everyday life. Aimed at enhancing the quality of life through material means, Eastman collaborates with customers to provide innovative products and solutions while adhering to commitments to safety and sustainability. The company's innovation-driven growth model leverages world-class technology platforms, deep customer engagement, and differentiated application development to maintain leadership in attractive end markets such as transportation, building and construction, and consumer goods. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people worldwide and serves customers in over 100 countries. The company reported revenues of about $9.2 billion in 2023 and is headquartered in Kingsport, Tennessee, USA.