3Month22"Day,"2025The "National Home Appliance Consumption Season" launch ceremony was held at the Shanghai New International Expo Center.AWE2025The opening ceremony was held at the exhibition site.2025The "White Paper on Consumer Trends in China's Home Appliance Industry" has been officially released. Compiled by the China Household Electric Appliance Association, the white paper reveals the trends in home appliance consumption driven by both the policy incentives for trading in old appliances for new ones and technological innovation.

The White Paper summarizes the significant changes in China's home appliance consumption into six major trends, with the second trend being the deep-seated concept of green and low-carbon practices.

Policy and technology double-drive, forming a closed loop for green consumption

Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, stated during the release of the "White Paper" that Chinese consumers' awareness of green environmental protection is continuously increasing. Guided by the trade-in policy, green appliances have become the preferred choice for consumers. While enjoying high-quality lifestyles, consumers are also contributing to sustainable development.

Driven by national policies and technological innovations, China's home appliance consumption is accelerating its transition towards green, low-carbon, and smart integration directions. Latest data from the Ministry of Commerce shows,2024The old-for-new policy drives energy efficiency.1Product sales proportion exceeds90%, the volume of recycled appliances increased year over year.14.83%, the synergy between consumption upgrade and environmental protection concepts is significant. The logic behind consumer decision-making has shifted from“Pay attention to energy efficiency rating”Turn“Manage carbon footprint”Green smart home appliances have become the mainstream in the market.

The subsidy policy for trade-in programs has effectively lowered the consumption threshold for high-efficiency products, promoting the rapid adoption of energy-saving and smart appliances. The policy not only stimulates consumption potential but also accelerates the improvement of the recycling system, creating an "economic incentive."-Cognitive Upgrade-A virtuous cycle of "behavior conversion" is formed. Among consumer groups, price-sensitive users are more likely to accept high-cost-performance energy-saving products, quality-upgrading users prefer smart home appliances empowered by green technology, and environmental concept pioneers actively choose low-carbon products, collectively promoting the market towards sustainable development.

Intelligent technology empowers the energy efficiency revolution

Driven by the wave of energy-saving consumption, home appliance industry's energy-saving technology has further advanced. Especially in usage, AI In terms of technological advancements for energy conservation, the focus has evolved from early single-function optimization to a comprehensive energy efficiency management system covering all scenarios. Technological iterations exhibit three key characteristics: first, dynamic adaptive control; second, multi-device collaborative scheduling; and third, deep learning of user behavior.

Hisense air conditioners through1200Multiple environmental sensors build a dynamic regulation model, achieving36%Improvement in energy-saving efficiency; Casarte refrigerators rely on intelligent power control systems to dynamically adjust cooling power and maintain energy efficiency.1Huawei's HarmonyOS Smart Home system uses millimeter-wave technology to create a whole-house energy consumption heat map, automatically cutting off ineffective energy-consuming devices. User behavior learning technology further optimizes energy-saving effects, such as Gree's central air conditioning automatically switching to low-power mode by sensing human activity, reducing energy consumption at night.35%The Samsung clothing care machine adjusts the care cycle intelligently based on usage data, saving electricity.21%。

The application of new energy fosters self-circulating home energy systems.

The deep integration of new energy technologies such as photovoltaics and energy storage with home appliances has given rise to“Light storage direct flexibility”Innovative models such as photovoltaic air conditioners and energy storage systems launched by companies like Gree and Hisense can intelligently schedule solar power generation and home appliance usage through a home energy management platform.AWE2025At the exhibition, products like the triple heat pump air conditioners and photovoltaic water heaters became the center of attention, as home appliances are transitioning from power-consuming terminals to energy management nodes. In the future, home energy self-circulation systems will integrate more renewable energy sources, further reducing carbon emissions.

Deepening the Green Concept: From Energy Saving to Reducing Resource Waste

As consumption concepts continue to improve, reducing resource waste is gradually taking root in people's minds. The deeper changes in consumption concepts also allow home appliance companies to meet consumers' deeper needs through technological innovation, environmental responsibility, and the upgrade of lifestyles. For example,格力. (Note: The sentence ends abruptly with "格力" which is likely a placeholder or incomplete. If it was meant to reference a company, it would typically be followed by a relevant statement or description.)“Calm King+”The air conditioner uses dual-effect optimization technology,APFReach the value4.56far exceeding national standards1Level horizontal.

In the field of reducing food waste, Haier's magnetic control freezing technology extends the preservation period and improves the retention rate of freshness by decomposing food molecular clusters with a magnetic field, promoting technological innovation in the refrigerator industry.AIVision sensing technology assists in smartly managing ingredients in refrigerators, reducing waste. In terms of water conservation, Bosch dishwashers use only a fraction of the water needed for hand washing.1/8The highest annual water saving capacity reaches22000Upgraded; Zero-wait Hot Water Gas Water Heater ThroughAIPremix water temperature to reduce water resource waste.

Eco-friendly materials and processes become the new benchmark in the industry.

In the green and low-carbon progress of home appliance products, the application of eco-friendly materials and processes has become a significant highlight. Numerous home appliance companies are actively practicing green concepts, adopting various eco-friendly materials to provide consumers with a more environmentally friendly product experience.

AsR290Natural refrigerants are widely used in air conditioners, freezers, and other applications, providing both performance and environmental benefits. Refrigerators and washing machines with casings made from recyclable plastics reduce the environmental impact throughout the product's life cycle. The adoption of免喷涂工艺 (I assume this refers to "low-energy painting" or similar, as "免喷涂" literally means "without painting") reduces volatile organic compound emissions while enhancing the product's appearance. Additionally, the use of non-harmful materials is increasingly becoming an important consideration for consumers when purchasing home appliances.

Currently, China's home appliance industry is building a new green consumption ecosystem through policy guidance, technological breakthroughs, and conceptual upgrades. This trend not only promotes high-quality industrial development but also provides global low-carbon transformation with“Chinese sample”。