Happy Campers uses recyclable polyethylene packaging from Verde Bioresin.
Gluten-free baking brandHappy CampersTranslating the above content from Chinese to English and outputting the translation result directly without any explanation.Verde BioresinsCooperationLaunched a new type of soft packaging made from biobased, landfill biodegradable resin.
Both companies pointed out that this cooperation offers an alternative to traditional plastics, aligning with Happy Campers' sustainability goals while maintaining product integrity and shelf life.
According to two companies, Verde Bioresins, a materials innovator specializing in sustainable polymer technology, provides proprietary resins for new films. This material, branded as PolyEarthylene, is derived from renewable plant resources and is designed for anaerobic biodegradation in landfill environments. The company states that it has thermal stability and reusability, making it an ideal choice for both disposable and durable product applications.
According to the two companies, the formula promotes microbial activity by colonizing and breaking down landfill microorganisms into organic matter, thus accelerating the decomposition process.
Brian Gordon, President of Verde Bioresins, stated that the company is focused on developing scalable, sustainable solutions to address the entire lifecycle of plastic products.
"The collaboration with Happy Campers demonstrates how brand owners can reduce plastic pollution without compromising performance or compatibility with existing infrastructure," Gordon said.
Material performance and regulatory compliance
Two companies stated that the new packaging combines biodegradability and recyclability, positioning it as a dual-path disposal solution. The main technical attributes include:
Biodegradability of landfills: Carefully designed, it can be decomposed under anaerobic landfill conditions, reducing stubborn plastic waste.
recyclability: Compatible with recycling streams for low-density polyethylene (LDPE) under resin identification code 4.
Toxicology Safety: Free of PFAS, BPA, heavy metals, and phthalates; fully compliant with California Proposition 65.
Food Contact Safety: Compliant with applicable FDA food contact requirements in Chapter 21 of the U.S. Code of Federal Regulations.
The Challenges of Compostable Packaging
Two companies explained that compostable packaging is often considered a sustainable solution, but it faces significant disposal challenges in practice. Most compostable materials require industrial composting facilities that maintain controlled temperatures, humidity, and microbial conditions - capabilities that are not universally available. In addition, the two companies pointed out that contamination issues often lead to these materials being landfilled, where they cannot effectively decompose.
Verde says its PolyEarthylene is designed for real-world disposal conditions. The company says its ability to break down in traditional landfill environments makes it a more pragmatic choice for brands looking to reduce their environmental impact without compromising on recyclability or food safety. This dual functionality makes it especially attractive to consumer packaged goods (CPG) companies operating in markets with limited composting infrastructure, the two companies concluded.
Partnership, Mergers
In February, Verde announced collaboration with Translate.Mr. Chain, a US plastic barrier chain and post manufacturer, collaborates with Mr. Chain to launch Mr. Chain's EarthMade plastic chain series, which is made from Verde's earth-polyethylene resin.
According to partners, this collaboration offers a sustainable material option. The partnership follows Verde Bioresins' merger agreement with Nxu Inc. in early February.Achieved.This is an electric vehicle charging station supplier located in Tempe, Arizona.
"We are very excited about the merger with Nxu, a company at the forefront of sustainable transportation solutions," Gordon said at the time. "Verde is ready for significant growth by 2025, and the business combination with Nxu is an important milestone in achieving this goal."
"The merger with Verde is an exciting opportunity to create long-term value," said Nxu Founder, Chairman, and Chief Executive Officer Mark Hanchett in announcing the merger. "Verde's PolyEarthylene resin is generating interest across the entire plastics market, and its potential for disruption is inspiring."
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