IT Home reported on March 28 that Stephan Winkelmann, chairman and CEO of Lamborghini, revealed that the brand will launch its first all-electric vehicle before 2030. Winkelmann stated that by 2030, the market is expected to be mature enough for ultra-luxury car brands to introduce fully electric models.

Winkelmann also revealed that the newly launched pure electric model will differ in body shape from Lamborghini's existing products. The new car is expected to be a GT model with a "2+2" layout. The introduction of the pure electric product will not affect the existing product line, but rather serve as a further complement to the brand.

Winkelmann stated in an interview with foreign media in May 2024 that the current market demand for fully electric supercars is low, and he believes "it is still too early to achieve full electrification."

Winkelmann pointed out that the performance of electric vehicles is no longer an issue, but certain emotional elements, such as the unique sound of the V10 engine in the Huracan model, cannot be replicated through electrification. He also mentioned that Lamborghini would be willing to adopt electronic fuels if relevant regulations were more favorable.

Lamborghini's electrification strategy is to gradually transition from hybrid to fully electric.As early as 2023, Lamborghini announced that its production capacity for fuel vehicles had been sold out.。Starting from 2024, Lamborghini will no longer produce pure internal combustion engine models.and plans to transition its entire product line to hybrid power before 2025.

IT Home has noted that Lamborghini has achieved sales of over 10,000 units for two consecutive years. In 2024, Lamborghini's global sales reached 10,687 units, a year-on-year increase of 6%, setting a record for its best annual sales. The sales in the Europe, Middle East, and Africa market amounted to 4,227 units, an increase of 6%; the Americas market saw sales of 3,712 units, growing by 7%; and the Asia-Pacific market recorded sales of 2,748 units, a growth of 3%.

The financial report shows that in 2024, Lamborghini's revenue surpassed 3 billion euros for the first time, reaching 3.09 billion euros, a year-on-year increase of 16.2%. Operating profit was 835 million euros, a year-on-year increase of 15.5%, and the operating profit margin was 27%. Lamborghini stated that...The company has launched three brand new models in the past 18 months, achieving hybridization across its entire product line.