In 1987 I saw a need for a quality, tough and durable hard bodied fishing lures that would withstand the harsh treatment Australian fish can dish out.  We are blessed in my country with some of the toughest fish in the world such as barramundi, trevally, kingfish, tuna, mackerel, various snappers and many more species too numerous to list here. Rather than work with a two part plastic lure, I decided to travel a different path and use polyurethane which provides a stronger end product that is solid bodied with all components built in.  This provides a fishing lure that will stay together and swim even if it has been punctured by sharp teeth.  This makes them unique. It has been very gratifying over this long period to receive positive feedback from the general public stating that I did in fact go down the correct path.  I hope that you too will enjoy catching your favourite species on one of my many models in your home waters. Browse our available fishing lures online and buy online all from the comfort of your home, we will have your lures delivered in no time so you can catch your next fish on a lively lure! Good fishing to you all! Founder/Owner - Alan G. Dolan