On July 17, Hong Kong stocks related to new consumption continued to decline. As of the time of reporting, Pop Mart (09992.HK) fell by over 2.5%, with a transaction volume exceeding 3.2 billion Hong Kong dollars, and the latest market value is 330.6 billion Hong Kong dollars. According to Caixin, on the first trading day after Pop Mart released a positive profit forecast announcement (July 16), the number of shares sold short surged to 2.4956 million, more than six times the 342,000 shares on the previous trading day (July 15), reaching a new high since June 20. Goldman Sachs pointed out in its latest research report that although Pop Mart's performance exceeded the general expectations of sell-side analysts, it may only "roughly meet" the high expectations that buy-side investors had previously raised to very high levels. JPMorgan noted that the net profit growth forecasted by Pop Mart actually falls at the lower end of the previous buy-side expectation range (approximately 4.5 billion to 5.5 billion yuan). Looking back at the development trajectory of Pop Mart, from January 2, 2024, to now, its stock price has increased by over 1000%, with an increase of nearly 200% in 2025 alone. In the first quarter of this year, Pop Mart's performance has shown explosive growth. On April 22, it announced that its overall revenue for the first quarter of 2025 increased by 165%-170% year-on-year, with revenue in China increasing by 95%-100% and overseas revenue increasing by 475%-480%. In terms of revenue by region, the Asia-Pacific (referring to countries and regions in Asia and Oceania excluding China) increased by 345%-350% year-on-year, the Americas increased by 895%-900%, and Europe increased by 600%-605%. At the annual performance briefing held in April, Pop Mart's Chairman and CEO Wang Ning stated that the company's performance growth in 2024 exceeded expectations, mainly due to the successful implementation of its internationalization strategy, which has become the second growth curve for the company. Looking ahead to 2025, the management team is full of confidence, planning to achieve a year-on-year sales growth of over 50% based on the high base in 2024, with overseas sales expected to grow by over 100%. The goal is to reach an overall sales amount of 20 billion yuan, with overseas sales exceeding 10 billion yuan. The expansion of plastic demand behind the tide of trendy toys. The astonishing growth curve of Pop Mart has directly driven a massive demand for high-end plastic materials. The products rely on materials such as PVC and polypropylene.Safety, plasticity, environmental protectionWith stringent standards, the production of plastic products in China has reached 2024.77.076 million tonsThe export value has surpassed the 100 billion US dollar mark.The rise of high-value-added consumer products like Pop Mart is forcing the upstream materials to upgrade. It is particularly noteworthy that Pop Mart's overseas revenue has experienced explosive growth, and its products must comply with strict standards such as the EU REACH regulations. This directly drives the demand for environmentally friendly plasticizers—medical-grade epoxy soybean oil and citrate plasticizers are growing rapidly in the market.8.5%​The average annual growth rate of the expansion is expected to exceed the scale by 2030.12 billion yuan​。 The growing pains of industrial transformation under high environmental pressure. With the global "plastic restriction order" escalating, traditional plastic enterprises are facing a life-and-death test. ​Policy-driven pressureChina's "Plastic Pollution Control Action Plan" clearly restricts highly toxic plasticizers, while the EU REACH regulation establishes high trade barriers. ​Rising costsIn 2025, the industry average gross profit margin will drop from 18% to 15%, and the net profit margin will fall below 6%, putting significant pressure on small and medium-sized enterprises. ​Technical BreakthroughLeading companies like Wanhua Chemical and Jinhai Technology are seizing the opportunity by developing bio-based materials. Jinhai Technology's net profit in the first half of 2025 is expected to grow by 45% to 71% against the trend. The shortcomings of the plastic recycling system have highlighted the urgency of transformation. Currently, the recycling costs are high and the application rate of recycled materials is low, and the industry's circular economy is still in a state of "The road is long and difficult."the critical stage of the battle"。 The polarized industry differentiation of ice and fire. The performance of plastic enterprises in 2025 shows dramatic differentiation. This differentiation confirms the structural transformation in the industry—high-end products can achieve a gross profit margin of over 30% (such as Wanhua Chemical), while general-purpose plastics are mired in a surplus of production capacity. The operating rate of the polypropylene industry has already fallen below70%​However, specialty materials such as metallocene polypropylene and ultra-high transparency polypropylene are still in short supply. Technological breakthroughs lead to the reshaping of industry chain value. The path to a breakup has become clear. ​Biobased alternativesLiancheng Chemical's bio-based plasticizer production capacity will double to 200,000 tons/year, and Wanhua Chemical is planning a citric acid ester production line. ​Specialized breakthroughThe demand for anti-impact copolymer polypropylene driven by new energy vehicles will see the share of environmentally friendly plasticizers in the automotive sector reach 2030.35%​​ ​Digital cost reductionEnterprises that use AI to optimize production have reduced procurement costs.5%-8%​Relieve the pressure of raw material price fluctuations. The stringent requirements of Pop Mart and others for food-grade safety standards and low-carbon materials are being transmitted through the industrial chain, pushing plastic companies from "Price competition"Turn"Technical competition”。 Future Vision: The Double Helix of Green and High-End When Pop Mart plans to achieve in 202520 billion in salesAt this time, behind it is a demand for high-end plastic materials worth hundreds of billions; as Wanhua Chemical accelerates the development of bio-based polyurethane at its R&D center, the upgrading bottlenecks in industries such as trendy toys, healthcare, and new energy are being broken one by one. The future of the plastic industry depends on whether it can...Environmental compliance Technology premiumFind a balance in between. Just as the polypropylene industry has opened up high-end markets through metallocene materials, China's plastic processing industry is now at a point of...World Factory"toward"Source of Innovation"The critical point of the leap. This green revolution is not only related to the survival of enterprises but will also reshape the competitive landscape of global industrial chains."

In recent years, the competition within the textile industry has intensified, and this year it has faced unprecedented internal and external challenges. It is clear to anyone with insight that limitless competition will only harm the industry, and even the last ones standing may not necessarily emerge as the winners.   Unprecedented wave of production shutdowns This summer, the textile industry experienced an unprecedented wave of production stoppages. In recent years, regions with rapid capacity growth, such as Xinjiang, northern Jiangsu, and Henan, have already seen significant shutdowns. These shutdowns also include some machines that were recently put into operation in the past two years, which have higher profitability than older machines and face substantial cost recovery pressure. They will only choose to shut down as a last resort. Some traditional textile clusters in the Yangtze River Delta region are relatively better off, with smaller scales of production stoppages. These companies have been operating for many years, so their customer base and product sales channels are relatively more stable. They also have a certain level of technological accumulation, allowing them to produce higher-end products, but there are still some measures in place to reduce production. According to normal market trends, this wave of production halts is expected to last for at least another month.   Unprecedented external challenges In addition, the black swan events that have occurred from time to time over the years, along with the increasingly advanced textile industry overseas, have brought unprecedented challenges to domestic textile enterprises. In terms of tariffs, the indiscriminate taxation imposed by the United States on the entire world is something that most people did not anticipate. As one of the most important textile consumption markets globally, the U.S. has universally increased tariffs on all textile-exporting countries. This not only has a significant impact on clients in the U.S., but also affects businesses engaged in domestic trade and those in other countries whose impact was originally minimal. When the U.S. reduces its orders, the companies that previously relied on U.S. orders will compete in other markets, driving prices lower and lower. In terms of shipping, the Red Sea crisis has not only increased freight costs due to the need to detour around the Cape of Good Hope, but it has also lengthened the shipping time, resulting in delays in the recipient receiving their goods. This, in turn, has effectively extended the payment terms and compressed cash flow. In terms of homomorphic competition, the textile industry in Southeast Asia and Central Asian countries has experienced rapid development in recent years and is naturally not satisfied with merely being an OEM. They are beginning to extend upstream and downstream in the industrial chain. If it comes to direct competition, Chinese enterprises are certainly not afraid, but they will also want to protect their domestic industries. This year, India has implemented restrictions on the import of Chinese textile machinery.   The survivor is not necessarily the king. There is a saying in the market: "The remaining ones are kings." It means that in the end of competition, the surviving enterprises can capture most of the market and become the winners. In the past few decades, there have been many examples of textile companies that turned around with just a few orders when they were in dire straits, so many textile companies hold on to this idea as well. Many textile enterprises are holding on, thinking that if they endure this period, everything will get better. But times have changed; in the current situation, merely surviving does not guarantee success. Currently, in the textile market, the production capacity of conventional products is the least valuable, and it is very difficult to eliminate this capacity. This surplus situation is expected to continue for a long time. Under the conditions of excess capacity, even if the market really shows signs of recovery, unless there are some companies that have already established a competitive advantage in certain aspects, it will be very difficult for most textile enterprises to earn excess profits.   The urgency to combat involution is imminent. In March of this year, the government work report explicitly emphasized the need to adjust the competition characterized by "involution"; on June 27, the new "Anti-Unfair Competition Law" was revised and will come into effect on October 15 of this year; on July 1, the Central Financial Committee meeting again proposed "anti-involution" competition, addressing the issue of chaotic low-price competition among enterprises and promoting the orderly exit of backward production capacity. On the same day, the magazine "Qiushi" published an article titled "Deeply Understand and Comprehensively Rectify 'Involutionary' Competition." The article states that "involutionary" competition confines various entities to a low-price, low-quality, and ineffective competition, breaking through the boundaries and bottom lines of market competition, disrupting market order, and allowing its development will lead to endless harm. In the case where the market's self-regulation fails, it is hoped that administrative measures can bring the textile industry back to a healthy development track.

International News Guide:   Raw Material News - American DuPont plans to sell Nomex and Kevlar brands for $2 billion Automotive News - GAC Group Enters UK Market, to Launch Two AION Brand EVs First Electronics News - Counterpoint: Global Smartphone Shipments Grew 2% YoY in Q2 Other News - Covestro India and CSIR-NCL Partner to Convert PU Waste into Chemical Building Blocks   Details of International News:   1. American Dupont Plans to Sell Nomex and Kevlar Brands for $2 Billion It is reported that DuPont's iconic high-performance brands - Nomex and Kevlar, have now been put up for sale. As part of a major corporate restructuring, DuPont is preparing to spin off the Nomex and Kevlar heat-resistant fiber brands by mid-2025. Private equity firms Advent International and Platinum Equity are preparing to submit bids, and the deal is expected to be valued at approximately $2 billion (equivalent to about RMB 1.44 billion). The purpose of this spin-off is to focus on high-growth areas (semiconductors, medical care, water treatment). 2. Covestro Declares Force Majeure on TDI / oTDA-based / Polyether Polyol Due to a fire in an external transformer station in building L26 at Chempark Dormagen early Saturday morning on July 12, 2025, there was a sudden and unpredictable power outage in parts of the Chempark. In addition to the process control system, Covestro's PUD and PET operations as well as the chlorine plant were also affected by this incident, which had to be shut down to a safe state. The specific impacts of this incident cannot yet be assessed by Covestro. Furthermore, it is not foreseeable how long this condition, the interruption of the power supply, and the failure of the process control system will last. 3. Solvay Revises Its 2025 Underlying EBITDA Outlook and Confirms Its Free Cash Flow Guidance In the second quarter, Solvay experienced a continuation of the soft market environment, impacted by ongoing global tariff discussions and heightened geopolitical tensions. This led to a progressive reduction of demand, and a slowdown in order books, particularly in certain soda ash end-markets and in the Coatis business unit. Visibility remains low and market conditions are expected to remain challenging throughout the second half of 2025. 4. Adnoc to transfer OMV stake to XRG Abu Dhabi National Oil Co. (Adnoc) announced July 16 that it intends to transfer its 24.9% shareholding in OMV AG (Vienna) to XRG PJSC, Adnoc’s wholly owned international investment company. Details of the transaction have not been disclosed.The transfer, which is subject to regulatory approvals, is aligned with Adnoc’s s strategy to consolidate its international growth investments under XRG, the company said. XRG, launched in November 2024, is also Adnoc’s vehicle for the previously announced acquisition of Covestro AG. 5. Canada’s KSR sold to U.S.-based Angstrom Automotive Group KSR International, a Ridgetown, Ont.-based automotive parts maker, has been acquired by Angstrom Automotive Group Inc., in a move that expands Angstrom’s product offering, manufacturing footprint, and vertical integration, while deepening business with OEMs. 6. GAC Group Enters UK Market, to Launch Two AION Brand EVs First On July 16, GAC Group and Saudi-owned distributor Jameel Motors announced a cooperation agreement, under which the latter will distribute GAC Group's models in the UK, Europe's second-largest automotive market. This makes GAC Group the fourth Chinese automaker to launch a new brand in the UK market this month. According to the plan, GAC Group will first launch two AION brand electric models in the UK market - the AION V SUV and AION UT Hatchback, with the first batch of vehicles expected to be delivered to UK consumers in the first quarter of 2026. 7. Covestro India and CSIR-NCL Partner to Convert PU Waste into Chemical Building Blocks Covestro (India) Private Limited has signed a Memorandum of Understanding (MOU) with the CSIR-National Chemical Laboratory (NCL) launching an innovative Corporate Social Responsibility project. The project aimed at developing sustainable upcycling solutions for polyurethane materials, addressing the critical limitations in current recycling technologies.  8. South Korea Plans to Impose 5-Year Anti-Dumping Duties on Chinese Petroleum Resins Recently, South Korea's Ministry of Strategy and Finance issued Announcement No. 2025-142, stating that it will impose anti-dumping duties for five years on petroleum resins originating from Mainland China and Taiwan Region of China. Among them, the duty rate for Mainland China is 2.26% ~ 3.50%, and that for Taiwan Region of China is 7.07% and 18.52%. The case involves products under Korean tariff code 3911.10.1000, but C9 petroleum resins with a softening point of not less than 130℃ are not subject to the above anti-dumping duties. 9. Counterpoint: Global Smartphone Shipments Grew 2% YoY in Q2 On July 17, according to preliminary data estimates from Counterpoint Research's market monitoring service, global smartphone shipments in the second quarter of 2025 grew slightly by 2% year-on-year (YoY). This growth marks the second consecutive quarter of expansion, mainly driven by contributions from the North American, Japanese and European markets. Samsung maintained its position as the world's top smartphone vendor in Q2 2025 with an 8% YoY increase in shipments. Apple remained in second place, with its shipments rising 4% YoY. Xiaomi's performance in Q2 2025 was flat YoY, ranking third. vivo and OPPO ranked fourth and fifth respectively, performing steadily in the mid-range market and showing signs of recovery in overseas markets such as Latin America and the Middle East and Africa (MEA). Overseas Macro Market: 【Fed Releases "Beige Book" on Economic Conditions】 On July 16 local time, the Federal Reserve released the "Beige Book" on economic conditions.【US June Producer-Side Inflation Data Unexpectedly Lower Than Expected】 On July 16 local time, US June producer-side inflation data was unexpectedly lower than expected, failing to reflect the potential price increase effect that tariff policies might bring to producers for the time being. The market continues to bet that the Federal Reserve will cut interest rates twice within the year. 【Trump Denies Plan to Fire Powell】 On July 16 local time, US President Trump denied news that he would soon fire Federal Reserve Chairman Powell, easing market concerns. 【Earnings of Major US Financial Institutions Remain Stable】 On July 16 local time, major financial institutions such as Bank of America, Goldman Sachs, and Morgan Stanley released relatively stable earnings reports, boosting market risk appetite. The three major US stock indexes closed higher collectively on Wednesday, with the Nasdaq hitting its ninth closing record high this year. 【UK June CPI Year-on-Year Increase Rebounds to 3.6%】 On July 16 local time, data released by the UK Office for National Statistics showed that the year-on-year increase in the UK's June Consumer Price Index (CPI) unexpectedly rebounded to 3.6%, hitting a new high since January 2024. The market is worried that the UK economy is on the verge of stagflation.【ASML Reports Strong Earnings but Faces Gloomy Outlook】 On July 16 local time, Dutch lithography giant ASML released its earnings report, showing that the company had strong performance in the second quarter of fiscal year 2025. However, management warned that uncertainties in macroeconomic and geopolitical risks are increasing, and the company's performance may not grow in 2026. ASML's European shares plummeted 11.37% on Wednesday, which also triggered a decline in most large European technology stocks. The three major European stock indexes closed lower collectively on Wednesday. Price Information: 【RMB/USD Central Parity Rate】 The central parity rate of RMB against USD was reported at 7.1461, up 65 points; the central parity rate of the previous trading day was 7.1526, the official closing price of the previous trading day was 7.1776, and the night session closing price of the previous day was 7.1771; 【Upstream Raw Material USD Market Prices】 Ethylene Asia: CFR Northeast Asia 820 USD/ton; CFR Southeast Asia 830 USD/ton; Propylene Northeast Asia: FOB Korea average price 740 USD/ton; CFR China average price 765 USD/ton; North Asia frozen cargo CIF price, propane 520-521 USD/ton; butane 490-491 USD/ton; South China frozen cargo CIF price for early August, propane 552-562 USD/ton; butane 523-531 USD/ton; Taiwan region frozen cargo CIF price, propane 520-521 USD/ton; butane 490-491 USD/ton; 【LLDPE USD Market Prices】Film: 875-900 USD/ton (CFR Huangpu); Injection molding: 950 USD/ton (CFR Dongguan); 【HDPE USD Market Prices】Film: 920 USD/ton (CFR Huangpu); Blow molding: 855-860 USD/ton (CFR Huangpu); 【LDPE USD Market Prices】Film: 1070-1100 USD/ton (CFR Huangpu); Coating: 1350 USD/ton (CFR Huangpu); 【PP USD Market Prices】Homopolymer: 935-965 USD/ton (CFR Huangpu); Copolymer: 965-995 USD/ton (CFR Huangpu); Film grade: 1000 USD/ton (CFR Huangpu); Transparent grade: 1085 USD/ton (CFR Huangpu); Pipe grade: 1160 USD/ton (CFR Shanghai);  

On July 13, the Sichuan Provincial Department of Ecology and Environment issued a notice stating that, in accordance with the relevant regulations of the approval procedures for environmental impact assessments of construction projects, after review, it intends to make a decision on the approval of the special bamboo fiber functional material project of Sichuan Huanlong Ecological Technology Co., Ltd. at the Bamboo Health Bamboo Industry Park. At this point, the 1.5 billion yuan bamboo fiber project has obtained its "permit to start production," and another paper pulp molding large factory is about to be put into operation. This is also a milestone moment for the bamboo fiber industry in Sichuan! Sichuan Huanlong Ecological Technology Co., Ltd. is located in Meishan City, Sichuan Province. The total investment for the approved project is 1.5 billion yuan, which includes the construction of a production line for 250,000 tons/year (dry weight) of bleached bamboo pulp, a production line for 204,000 tons/year (dry weight) of fluff pulp (high-performance bamboo fiber water-absorbing substrate), and a production line for 46,000 tons of molded paper pulp specifically for tableware (dry weight, actual dryness 48%), as well as supporting public utilities, environmental protection, and other facilities. This project relies on Sichuan's abundant bamboo resource advantages. Once completed, it can replace approximately 300,000 tons of wood pulp raw materials annually (calculated at a 1:1.3 bamboo to wood conversion rate). In the context of the ongoing deepening of the "plastic ban," the breakthrough in the production capacity of bamboo fiber molded tableware-specific pulp provides a key raw material guarantee for the environmentally friendly packaging industry. "We have signed a Memorandum of Understanding with the Finnish National Technical Research Centre regarding the cooperative research on bamboo biomass refining technology and the full-value utilization of bamboo." The party secretary of Huanlong Company stated that in the next steps, both parties will rely on their respective advantages to carry out research on bamboo biomass refining technology, technology for the full-value utilization of bamboo, and the development of high value-added bamboo products, gradually forming a distinctive industrial system for bamboo biomass refining and full-value utilization of bamboo. Huanlong Ecological is a subsidiary of Huanlong Group, established in 1987. Huanlong Group was originally a global leader in the production of paper blankets and owns two major companies: Sichuan Huanlong New Materials Co., Ltd. (the parent company of Huanlong Ecological) and Huanlong Holdings Limited. In 2011, Huanlong Group established Sichuan Huanlong New Materials Co., Ltd. to develop a full bamboo fiber industry chain. In 2022, Huanlong Holdings successfully went public in Hong Kong. In 2023, the Banbu Health Bamboo Industrial Park officially commenced operations. It is worth noting that Huanlong has also jointly established Guangxi Zhuri Ecological Technology Co., Ltd. with Ningbo Jia, with both parties holding 41% of the shares. The first phase of the project has an annual production capacity of 200,000 tons of chemical bamboo pulp (used for making bamboo boards), 200,000 tons of chemical bamboo boards, and 100,000 tons of mechanical bamboo pulp. All chemical bamboo pulp will be used to produce chemical bamboo boards for high-end paper product enterprises within the Guangxi Zhuang Autonomous Region, while mechanical bamboo pulp will be directly supplied to downstream pulp molding enterprises within the park. The second phase of the project will have an annual production capacity of 200,000 tons of chemical bamboo pulp (used for producing household paper), 200,000 tons of high-grade household paper, and post-processing, with 200,000 tons of chemical bamboo pulp being converted into high-end paper products within the project. It is expected that the Huanlong Ecological and Guangxi Zhuri Phase I projects will be completed and put into operation by 2026. After the projects are put into operation, Huanlong is expected to become the largest bamboo fiber chain leader in the country.

Recently, many places around the world have been subjected to high-temperature "baking" tests. According to statistics from the Manzhouli Customs,In the first half of 2025, the export of "cooling appliances" (air conditioners, refrigerators, fans) through the Manzhouli Port amounted to 520 million yuan, a year-on-year increase of 22.4%.The monthly export value has continued to grow for five consecutive months, reaching a historical high of 130 million yuan in May. Data from the China Household Electrical Appliances Association shows that from January to May 2025,China's air conditioning exports to the EU and the UK reached 1.388 billion USD, a year-on-year increase of 20.25%; the export volume reached 7.9682 million units, a year-on-year increase of 20.14%.。 The data from the General Administration of Customs shows that China's export of household appliances is in a high base situation from last year.From January to May this year, a total of 18,425,300 units were exported, an increase of 6.1% year-on-year. Behind the rising export data, there are both external factors such as the soaring temperatures caused by global warming, and more importantly, the accelerated overseas expansion of Chinese home appliance companies. These companies are investing in establishing bases around the world, promoting their own brands, and exploring untapped market areas. Especially in emerging markets like Southeast Asia, South America, and Africa, these regions have become key battlegrounds for home appliance companies "going abroad." According to a report by the China Industry Research Institute, Hisense Group announced on July 11 this year that its factory in Algeria, built in cooperation with the local Condor Group, has officially launched its first large-scale export operation.Exporting over 5,000 locally produced televisions and washing machines to strategic markets in the Middle East and North Africa (MENA) such as Egypt and Tunisia.。 Midea Group has also been active in South America, Latin America, Southeast Asia, and other regions. On June 16, representatives from Midea and a delegation from the government of Minas Gerais State in Brazil announced four new investment projects in the state. Source: Midea Group official Weibo. As a strategic market for Midea, Brazil has seen the company deepen its supply chain manufacturing layout in recent years. On June 16, representatives from Midea announced four new investment projects in partnership with the government delegation of Minas Gerais State, totaling 198 million reais (approximately 258 million yuan). The new investments will include four projects: a logistics distribution center, a Welling motor factory, a Midea industrial EPS factory in Brazil, and...The new refrigerator factory is planned to officially start production in the first quarter of 2028. In the first half of the year, Midea increased its investment in brand building in South America, Southeast Asia, and other regions, actively expanding sales channels. It held a smart home appliance product launch in Buenos Aires, the capital of Argentina, and also hosted the 2025 Toshiba product launch in Manila, Philippines. Peru is an important part of the Latin American market. In May of this year, Midea held its first product launch event in Lima, the capital of Peru.Since its establishment at the beginning of 2024, Midea's Peru branch has quickly established sales channels for core categories such as smart air conditioners, large-capacity refrigerators, and washing machines, with all products being localized and improved to suit Peru's climate and consumer habits.。 In recent years, Haier has been focusing on brand internationalization and has intensified its efforts to promote its independent brand in Southeast Asia. On May 28, a brand launch and new product release conference was held in Ho Chi Minh City, Vietnam, announcing...Haier brand officially enters the Vietnamese market.At the event, three new high-end washing machine models from Haier were launched, and a strategic cooperation was announced with DMX, a leading home appliance retail platform in Vietnam. On May 28, Haier Smart Home announced in Ho Chi Minh City, Vietnam, that the Haier brand officially entered the Vietnamese market. Image source: Haier Group WeChat Official Account. The prospectus of Aux Electric shows that as of the three months ending March 31, 2025, overseas revenue accounted for 57.1%. Having tasted the "sweetness" of going abroad, Aux has also increased its globalization efforts this year. In April, the AUX overseas OBM dealer conference was held in Pattaya, Thailand, attracting air conditioning industry partners from over 30 countries around the world.As an important overseas manufacturing base of AUX Group, the AUX Thailand factory will continue to enhance its localization operational capabilities to support production and delivery in the regional market. AUX Air Conditioner officially enters the UAE market. Image source: Screenshot from AUX Air Conditioner's WeChat official account. It's also April.AUX Air Conditioning announces its official establishment in the UAE market.AUX held its first dealer conference in Dubai, where itC-Series Through localized innovative design, it fully meets the multiple expectations of Middle Eastern consumers for product durability, quiet comfort, and easy installation. From May 20 to 22, AUX Group showcased its full range of smart air conditioning solutions for home and commercial use at the 8th Nigeria International Air Conditioning, Ventilation and Refrigeration Exhibition (MEGACLIMA), a benchmark event in the non-refrigeration industry.AUX is engaging in in-depth discussions with multi-national distributors regarding customized services to accumulate strategic resources for the ongoing expansion into the West African market.。 Driven by global high temperatures and changes in market demand, exports have become an important engine for the growth of China's home appliance industry. In the face of intense competition in the international market, domestic electrical enterprises need to further strengthen brand building, enhance independent innovation capabilities, and ensure steady progress in a complex and ever-changing international environment.