Philippines' Auto Sales Rise 3.7% in 2025

According to foreign media reports, the Chamber of Automotive Manufacturers of the Philippines (CAMPI) recently released its 2025 auto sales report. The data shows that CAMPI member brands recorded a total of 463,646 units sold throughout the year, a 0.8% decrease compared to the 467,252 units in 2024; while the total industry sales, including non-CAMPI members, reached 491,395 units, a 3.7% increase compared to the total industry volume of 473,842 units in 2024. This is the first positive growth the industry has achieved since the significant sales decline caused by the COVID-19 pandemic in 2020.

In terms of brand performance, Chinese automaker BYD achieved an annual sales volume of 26,122 units, a year-on-year surge of 446%. This accounted for 94.14% of all non-CAMPI sales, driving the industry's total sales into positive growth and propelling BYD to the third position in overall industry sales rankings, surpassing Suzuki, Ford, and Nissan. Its growth primarily stemmed from the continuous launch of new models over the past year and a half, intensive marketing campaigns (such as the BYD Technology Tour), and the accelerated build-out of public charging networks by its dealer AC Mobility.

The trend towards electrification is accelerating. By 2025, sales of various electrified vehicles (xEVs), including pure electric, hybrid, and plug-in hybrid models, are projected to reach 58,905 units, accounting for 12% of the total industry sales, a significant increase from 5.5% in 2024. Tesla completed its first full year of operations in the Philippines with sales of 2,424 units, ranking 12th in the CAMPI brand sales chart (or 13th if BYD is included).

Toyota and Mitsubishi continue to hold the top two positions in sales. Toyota achieved a 5.2% growth in 2025. Mitsubishi Motors Philippines recorded annual sales of 86,808 units, a year-on-year decrease of 2.6%, though its internal product structure underwent significant changes: the Xpander became the brand's best-selling model with 28,081 units, showing year-on-year growth; meanwhile, Mirage G4 sales fell to 17,757 units, a notable decline from the over 26,000 units sold in 2024. The L300, Montero Sport, and Triton ranked third to fifth respectively in Mitsubishi's sales lineup. The all-new Destinator was launched on November 20, 2025, selling 339 units that month and increasing to 1,013 units in December, reaching a cumulative annual sales total of 1,352 units.

Honda led the pack with an overall sales increase of 4.8%, with passenger car sales growing by 1% and commercial vehicle sales by 7.6%. Hyundai's sales decreased by 12.9% year-on-year, with commercial vehicle sales falling from 12,018 units to 10,386 units, but passenger car sales recovered from only 5 units in 2024 to 89 units. Kia's sales increased by 16.7%, primarily driven by the commercial vehicle sector, though its passenger car sales dropped by 43.2%. Suzuki, Mazda, Ford, and Nissan saw sales declines of 2.5%, 26.7%, 22.2%, and 23.2%, respectively. Mercedes-Benz local sales decreased by 25% to 563 units. Mercedes-Benz, Ford, and Nissan were surpassed by BYD, falling to fifth, sixth, and seventh place in the industry.

Other Chinese brands showed mixed performance: Jetour's sales increased by 5.2% to 1,791 units; Changan saw a slight increase of 0.5%; Chery, GAC, Foton, and MG saw sales declines of 43.5%, 44.1%, 12.9%, and 3.3% respectively. GAC's former distributor, Astara, announced its exit from the Philippine market in November 2025, and GAC International Philippines subsequently took over operations; during the same period, JMC, also distributed by Astara, saw sales increase by 38.8% to 1,405 units, while Peugeot's sales were only 37 units, a year-on-year decrease of 79.1%. Ferrari's sales increased by 100% to 32 units, and BMW's sales increased by 16.6% to 950 units.