September Store Revenue Plummets by 30%: Who "Stole" the Peak Season of Auto Repair Shops? | Research
"Golden September and Silver October" is the peak season eagerly anticipated by practitioners in various industries, but this year, the automotive after-market has conveyed a completely different signal.
According to AC Automotive, a repair shop owner revealed that their daily revenue, which used to be fixed at 10,000 yuan, suddenly dropped to 7,000 yuan in September, a decline of about 30%. The fixed costs for their store are between 120,000 and 130,000 yuan per month, and with a monthly revenue of 300,000 yuan, they were slightly profitable, but this month they are operating at a loss.
Other industry peers also reported a 30-40% decline in revenue in September, with the anticipated peak season traffic not arriving, making the situation appear particularly bleak.
Some analyses suggest that this may be due to the frequent promotional activities by major brands from May to August, which "preempted" the demand of car owners, leading to a "Waterloo" during the traditional peak season. Industry data from F6 also shows that after September, both market output value and the number of cars entering factories declined.
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