United States Toy Company Launches US Operations, Signs Barbie and Hot Wheels License with Mattel

Since launching its U.S. operations in 2023, FunMax Group has continuously expanded its presence in the American market. This global toy manufacturer and marketer, with over 20 years of industry experience, has long maintained partnerships with licensors such as Disney, Mattel, and Hasbro. Additionally, FunMax serves as a manufacturing and supply chain partner for several major toy companies.

The company, with licensing agreements with Mattel for the Barbie and Hot Wheels brands, has launched related retail products in the role-playing category. As part of its North American toy market expansion strategy, FunMax plans to collaborate with Disney to launch a new collectibles series in 2026.

“We are proud to be expanding FunMax’s presence in the U.S. market,” said Carlos Klaman, Founder and CEO of FunMax Group. “Our long-standing, solid partnerships with top licensors and our deep expertise across multiple product categories give us a unique perspective and capability in the toy industry. By integrating our global operational platform with flexible and innovative thinking, we are able to develop products that children love and parents trust.”

With 20 years of industry experience, Kraman oversees FunMax's U.S. operations and global strategy from the Florida office. The manufacturer and marketer continues to expand its business, currently operating offices in the United States, Hong Kong, mainland China, Mexico, and South America.