According to the data from "Opening a New Era of Living Room Entertainment: AI TV Consumption Trend Guide," the AI TV market is thriving and is expected to exceed 50 billion by 2027. In this rapidly growing market, Samsung, as a leading global television brand, is fully deploying an AI ecosystem and leveraging its "technical strengths" to lead the industry! How has Samsung managed to maintain its position as the global leader in television brand shipments for 19 consecutive years, and how has it become a leader in the AI TV industry?

Samsung has been making relentless efforts in technology research and development. Its technical advantages in AI TVs did not happen overnight, but rather resulted from long-term accumulation and continuous innovation. According to "The Consumer Trend Guide for AI TVs," Samsung began to layout AI voice interaction and AIoT ecosystem as early as the exploration period between 2018 and 2020. Subsequently, during the upgrade breakthrough period from 2021 to 2024, Samsung launched self-developed AI chips and algorithm technologies to enhance audio and visual performance. It continuously optimized AI algorithms and improved the intelligence level of TVs based on its huge global user base data advantage.

In 2025, Samsung further proposed its Samsung Vision AI technology, aiming to deeply integrate AI technology with TV products to meet consumers' demands for AI TVs.

At the same time, Samsung places great emphasis on the continuous upgrading and optimization of its products. By consistently introducing new features and functionalities into its AI TVs, Samsung enhances the user experience. For instance, as artificial intelligence technology advances, the speech recognition accuracy and semantic understanding capabilities of Samsung AI TVs are continuously improving; the algorithms for picture and sound quality optimization are also being refined, ensuring users always enjoy the latest and highest quality technological advancements. This relentless pursuit of technological innovation and continuous upgrades not only keeps Samsung AI TVs highly competitive in the market but also leads the technological development direction of the entire industry.

Q: Enhancing Video and Audio Quality: An AI-Powered Feast for the Senses

The newly upgraded NQ8 AI Gen3 chip launched by Samsung this year features 768 neural networks. Combined with 8K AI影像增强Pro technology, it enables frame-by-frame analysis, identifies the main subjects in the画面 for targeted sharpening, and applies dynamic compensation algorithms to areas with motion blur. These technologies upscale 2K/4K content to接近8K resolution.

This super-resolution reconstruction technology breaks through the limitations of physical resolution, making the visuals sharper, more detailed, and vivid. In addition to improving the clarity of the content source, it achieves all-dimensional AI optimization of playback content through features like Auto HDR Reconstruction Pro and Color Enhancer Pro.

In terms of audio quality, Samsung's AI TV is equally impressive. Its built-in AI sound processing technology can automatically adjust audio effects based on the scene and style of the video content. For example, with Adaptive Sound Pro, when watching action blockbusters, AI identifies and processes to enhance bass effects, allowing users to experience震撼的爆炸声和强烈的节奏感；而在观看音乐节目时，又会优化高音和中音，让音乐更加纯净、动听。 In terms of audio quality, Samsung's AI TV is equally impressive. Its built-in AI sound processing technology can automatically adjust audio effects based on the scene and style of the video content. For example, with Adaptive Sound Pro, when watching action blockbusters, AI identifies and processes to enhance bass effects, allowing users to experience explosive sounds and intense rhythms. Conversely, when watching music programs, it optimizes high and mid-range frequencies, making the music clearer and more pleasant to hear.

Moreover, with the support of AI chips, Samsung AI TVs feature intelligent sound control AVA Pro and Adaptive Sound Pro, which can intelligently optimize the clarity of sound objects based on different content and scenarios, enhancing the sound's depth, stereo effect, and spatial presence, making users feel as if they are at a concert or in a movie scene.

AI Entertainment Experience: A Personal AI Companion for Users

By pressing the AI button on the Samsung AI TV remote control, users can directly access "Xiaobei AI World," unlocking various AI superpowers including smart image recognition, smart music recognition, smart muting, and smart agents. Among these, smart image recognition can accurately identify selected individuals, providing detailed encyclopedic introductions and rich media resources; smart music recognition can identify songs based on the content being played and supports jumping to third-party apps to play music or sing along.

The intelligent mute function allows users to easily remove vocals from videos or audio, leaving only the background music for a purer listening experience; while the intelligent agent will recommend suitable agents based on the user's current scenario, such as a drama-watching companion, an English speaking coach, or an MBTI analyst, providing users with a more personalized and intelligent entertainment experience.

Voice interaction is one of the essential features of AI TVs, and Samsung AI TVs excel in this area. According to the "AITV Consumer Trends Guide," Samsung AI TVs' voice recognition technology can accurately identify multiple languages and dialects with high precision. Even in noisy environments, it can accurately capture users' voice commands. Users do not need complex operations; simply speaking a command allows them to switch channels, adjust volume, and more, truly achieving the convenience of "speaking without moving hands" control.

Smart Home Interconnection: Building a New Ecosystem for Smart Living

With the vigorous development of the smart home market, TV, as the center of home entertainment, is becoming increasingly important in the smart home ecosystem. Samsung AI TVs have demonstrated strong integration capabilities in smart home interconnection, enabling seamless connectivity with smart home devices from numerous brands to achieve interconnectedness.

The "AITV Consumer Trend Guide" points out that Samsung AI TVs have achieved a leapfrog upgrade from basic voice assistants to the core of home smart ecosystems through AI technology. The SmartThings gateway built into the TV can easily connect and control Matter and Zigbee devices, helping users create personalized smart home scenarios.

Summary

Samsung AI TVs leverage their technical advantages in AI audio and visual upgrades, intelligent interaction, AI function exploration, artistic living, smart home connectivity, and health care to provide users with a "smarter, more understanding" AI television.

The future Samsung AI TV is not just a television product, but a smart home center that integrates entertainment, intelligence, and convenience, unlocking more possibilities beyond audiovisual boundaries for users.