Xiaomi Auto Announces New Channel Progress: Over 440 Stores, Service Network Simultaneously Improved

On November 30, Xiaomi Auto announced the latest progress in the construction of its sales and service network.

In November, Xiaomi Auto added 17 new stores nationwide, bringing the total number of stores to 441, covering 131 cities across the country.

This expansion momentum will further accelerate in December, with plans to add 36 new stores in a single month, expected to cover seven new cities including Hengyang and Mianyang, continuing to advance channel penetration. Meanwhile, the construction of the service network is also being simultaneously promoted. As of November 30, 249 service outlets have been established nationwide, covering 144 cities.

Image source: Xiaomi Motors

This series of arrangements reflects that after the release of its first model, the SU7, Xiaomi Auto is shifting its focus to the improvement of its sales and service network.

The stores, as direct touchpoints with consumers, are being constructed at a relatively high speed within the industry. Xiaomi Auto adopts a channel model primarily based on self-construction, which helps maintain consistency in service standards. In terms of urban layout, its network is expanding from first-tier cities to a broader range of city levels.

The supporting infrastructure of service outlets is an important aspect of automotive sales.

Compared to other new entrants in the automotive industry, Xiaomi simultaneously advanced the development of its service network during the initial delivery phase, aiming to improve after-sales service assurance. Currently, the layout of 249 service outlets covers 144 cities, providing basic service support for car owners.

Overall, Xiaomi Auto is attempting to quickly establish a complete closed loop from brand awareness, product experience, to after-sales service in the fiercely competitive new energy vehicle market by leveraging its familiar "ecosystem" thinking and efficient operating model.

Currently, Xiaomi Auto is in a critical transition period from "launch sensation" to "scale delivery and reputation establishment." It not only faces the challenge of continuously increasing production capacity but also needs to engage in dual-line operations in two dimensions: user touchpoints (stores) and service assurance (service outlets) to support its long-term market ambitions.

This rapid expansion of channels and services is a core preparation for the larger-scale market test and clearly sends a signal to the industry: Xiaomi Auto is sprinting at "Xiaomi speed," intending not only to redefine product definition but also to rewrite market rules in terms of user experience and systematic operational capabilities.