Zuru Launches Officially Licensed 2026 World Cup Trendy Player Series

As an officially licensed product of FIFA World Cup 2026, the "FIFA World Cup 2026 Trendy Player Series," set to launch in January 2026, is hailed as the ultimate collectible for football fans.

Following the market success of the "Surprise NBA Star Blind Box Series," Zuru announced the expansion of its highly acclaimed trendy sports star product line with the launch of the FIFA 2026 World Cup themed series. This marks the official entry of the Zuru trendy sports star brand into a new field of sports collectibles.

The trendy NBA star series has previously achieved great success: according to Circana (2024) data, the series ranks first in sales of action figure collectibles in the United States; it topped the Zuru toy sales chart upon its debut in Australia; and it performed outstandingly in Europe and the Asia-Pacific region as well. This brand not only consistently holds the top spot in the Zuru product line sales but also sparked a trend on social media—with TikTok related videos garnering over 120 million views. Some rare NBA star figurines have reached a resale price of over $1,000, earning the reputation of being the "3D version of star cards" in the collector community.

This series, officially licensed for the FIFA World Cup 2026, will be held from July 11 to 19, 2026, in 16 host cities across the United States, Canada, and Mexico. The entire series includes 33 player figurines, covering countries that have won past World Cups (Argentina, Germany, France, England, Uruguay) and the three major host countries for 2026 (Mexico, Canada, United States). Among them are 7 rare editions and 2 ultra-rare editions. Each figurine comes with exquisite accessories such as a mini football, goal, and interactive stadium components that can be assembled.

The dolls feature iconic dynamic poses and high-precision restoration craftsmanship: rare editions capture classic celebration poses of star players, while ultra-rare editions recreate historic World Cup moments—such as Messi's celebration scene when Argentina won the championship. Players can also collect legendary forwards like Harry Kane and Kylian Mbappé, goalkeeper heroes like Maragon, and defensive stars like Antonee Robinson.

Anessa Vieira, head of Zuru's Licensing and Partnership Department, stated: "The collaboration with FIFA highlights Zuru's commitment to driving innovation and entertainment experiences through licensed products. The collectible superstar series has already ignited enthusiasm among collectors worldwide, and this partnership allows us to merge our shared passion for sports and gaming. It is an excellent opportunity to expand brand boundaries, inspire creative ideas, and connect with new audiences globally."

The series targets the global fan base that remains passionate about football long after the tournament concludes. Each blind box capsule is filled with elements of football culture, tournament memorabilia, and surprise experiences, allowing fans to relive classic moments and express their enthusiasm for this world-class sports event in a new way. The product will be officially launched in January 2026, with pre-sale channels opening through official channels at that time.