According to data from Runto Technology, in 2024, the global projector market shipment volume will reach 16.167 million units, a year-on-year increase of 7.5%; the sales revenue will be 9.27 billion USD, a year-on-year decrease of 6.2%. Although the projector market performance in 2024 is sluggish, a recovery is expected in 2025.Under the irreversible trends of large screens, high definition, immersion, and intelligence, it is expected that the projection industry will see growth by 2025. RUNTO Technology predicts that by 2025, the global overall projector market shipment volume is expected to reach 22.08 million units, a year-on-year increase of 9.5% compared to 2024; with the upgrade of product structure, sales revenue is expected to exceed 10 billion USD.As the global projector market experiences a resurgence in sales, the Chinese projector market is also set to embrace development opportunities. According to data from RUNTO Technology, in 2024, the shipment volume of projectors in mainland China is expected to be 6.893 million units, a year-on-year decrease of 3.1%; the market share in the global market will drop from 37.9% in 2023 to 34.2% in 2024.In 2025, the Chinese government will continue to implement the trade-in policy. Breakthroughs in domestic 1LCD, 2LCD, and LCoS technologies will continue, and the iteration and upgrading of 4K and laser products will take place. The overall shipment volume of the domestic projector market is expected to rebound to 7.05 million units. With the overall projector market experiencing a sales recovery, the home projector market in China will also welcome a rebound and development opportunities.In addition to the growth of the Chinese projection market driven by the global market expansion, there are actually many growth opportunities in China's home smart projection market. This brings us to the trends of larger display devices and health-focused eye protection in the country. Under the influence of these trends, China's home projection market is experiencing unprecedented benefits.Large-sized projection, whether for watching movies, playing games, or viewing sports events, offers an immersive experience that is hard to resist. In the context of the overall trend towards larger sizes in the Chinese television market, this perfectly aligns with the advantages of large-sized home projectors, which is one of the opportunities for the development of home projectors.The second advantage of home projectors is their eye-care features, which are a valuable asset in today's display market. Projectors utilize projection technology, inherently possessing characteristics that are gentle on the eyes. The images we see are light sources that have been reflected off a screen and enter the eyes, eliminating the issue of direct blue light exposure. Moreover, projectors generally use LED and laser light sources, which are healthy and environmentally friendly. Watching for extended periods will not cause dryness in the eyes, allowing for worry-free usage.In summary, the health protection features of home projectors are reflected in the fact that diffuse reflection imaging stimulates the eyes less; the light projected by the projector is usually softer, avoiding the problem of direct light entering the eyes and there is no issue of radiation; the viewing distance and projection distance can be flexibly adjusted, allowing for the adjustment of an appropriate viewing distance, etc.In general, the eye protection effect of home projectors compared to traditional TVs is very significant, especially considering the severe eye health issues facing young people in our country. The emergence of projectors is beneficial for protecting the eye health of young people. It is believed that with the continuous improvement of projection technology, it may replace traditional TVs and become the mainstream display product for home use.Runto Technology predicts that in 2025, as the Chinese government continues to implement the old-for-new policy, breakthroughs in domestic 1LCD, 2LCD, and LCoS technologies will continue, and the iteration and upgrading of 4K and laser products will occur. The overall shipment volume of the domestic projector market is expected to rebound to 7.05 million units.

According to the latest monthly data released by Industry Online, in January 2025, the overall industry chain's production and sales showed adjustments of varying degrees year-on-year. In terms of production, many enterprises experienced a decline, mainly due to the misalignment of the Spring Festival holiday. The significant reduction in production time this January, coupled with a high base from the same period last year, led to a decrease in the data. Therefore, looking at January and February together provides a more objective view. In terms of sales, export performance was generally better than domestic sales.1. Complete Units2. Upstream