Zuo Si Auto Research Releases2025 Automotive Display and Central Control Instrument Industry Research Report》。 In addition to cockpit interaction, in-vehicle display is another important carrier of intelligent cockpits. In recent years, the intelligentization level of cockpits has been continuously increasing, and in-vehicle displays are also gradually breaking the original layout, moving towards more intelligent and high-end arrangements and display panel technologies. From the assembly data, it can be seen that in 2024, more brands are adopting the cockpit without instrument schemes, the assembly volume of rear entertainment screens has doubled, and the assembly volume of connected screens (including dual and triple screens) continues to rise. 01 The degree of instrument panel reduction has deepened, with many preferring the HUD + central control screen combination solution. Note: The term "" typically refers to "independent brand" or "self-owned brand" in the automotive industry, but without more context, it's kept in pinyin here. A more contextual translation might replace this with "domestic brands" or similar depending on the specific usage. Tesla's "dashboardless" trend gained momentum in 2024, with sales of dashboardless models exceeding 1.5 million units for the year, a 50.0% increase compared to the previous year. Among these, five models from Li Auto contributed 32.4% of the market share. Three models from Deep Blue accounted for 7.9% of the market share. 2024 Partial Brand Models Adopting the "Instrument-Free" Display Solution Unlike Tesla's single central control screen solution, domestic brands often use a combination of HUD and central control screen to replace the instrument panel. Representative brands include Ideal and Deep Blue. Ideal's entire vehicle lineup adopts a HUD + safe driving interaction screen + central control screen solution to replace the instrument panel; Deep Blue's Deep Blue S07, Deep Blue S05, and Deep Blue L07 use an AR-HUD + central control screen solution to replace the instrument panel. Partial Non-Instrument Scheme Vehicle Models (Table for Incomplete Statistics) 02 The installation volume of rear entertainment screens has doubled, with the primary mounting location being the roof of the second row. From the data, in 2024, the sales volume of new cars equipped with rear entertainment screens was close to 900,000 units, with a year-on-year increase of 121.8%; in terms of vehicle types equipped, in 2024, mid-size sedans accounted for 48.1% of the new car sales volume equipped with rear entertainment screens, becoming the main driving force, medium-sized SUVs accounted for 17.0%, and MPV models accounted for 13.1%. 2023-2024, China's passenger car second-row entertainment screen installation volume and installation rate (in ten thousand units, %) (Nota: The data has been edited to exclude those behind the second row, leaving only the controlscreen located on the armrest and center of the second-row seats.) From the perspective of installation location, the second-row roof and the rear side of the front central armrest are the main installation positions for second-row entertainment screens. In terms of screen control, the current second-row entertainment screens have evolved to include various control methods such as touch control, voice, gestures, remote control, and functional control screens. Statistics on the configuration of some second-row entertainment screens and their screen features 03 The assembly volume of linked screens (including dual and triple linked screens) continues to rise, with the dual linked screen solution accounting for over 90%. In 2024, a total of 3.378 million new vehicles equipped with multi-screen solutions were sold, with the assembly volume of triple screens nearing 250,000 units, marking a year-on-year growth of over 200%. Specifically, the AITO M9 model alone contributed to more than 60% of the triple-screen market share, while the VOYAH series under the VOYAH brand accounted for nearly 20% of the triple-screen market share. 2023-2024, China's passenger car joint screen assembly volume and assembly rate (ten thousand units, %) From the assembly plan, after the electronic exterior rearview mirror was approved for use on the road, in September 2024, the first model with a five-screen solution - Lingxi L was launched, which uses a five-screen layout with three 12.3-inch display screens and two 7-inch CMS display screens. From the perspective of display screen technology, the application of OLED in vehicles is increasing, and curved screens and curved-edge screens are being installed in cars. The vehicle display panels are gradually transitioning from LCD to OLED. In the field of OLED, curved OLED and curved-edge OLED have already been implemented in vehicles. Foldable OLED and rollable OLED have mature technical solutions available. In October 2024, LanTu Zhiyin was launched. This model features the industry's first curved OLED display screen. The left curved edge can adjust the brightness, while the right curved edge supports volume adjustment. It is reported that the product comes from BOE Technology. In addition, the central control screen also supports left and right sliding on the console. Voice Assistant OLED In-car Infotainment System In March 2025, the Upright U7 was launched. This model features a 23.6-inch LCD instrument cluster, a 12.8-inch OLED curved central control screen, and a 23.6-inch OLED passenger screen display combination. This curved OLED central control screen was first applied to the Upright U8 in 2023, with a curvature of R800. Look up at the U7 display combination Summary of Models with Partial OLED Displays From the perspective of supplier capabilities, there are already mature technical solutions for foldable OLED and rollable OLED. Foldable and rollable displays were initially applied in the mobile phone field and quickly became popular. In recent years, several display suppliers have launched their own rollable/foldable display products. Thanks to the variability of their display form, foldable and rollable displays can be adjusted according to driving conditions and usage purposes within the cockpit. Moreover, they can significantly improve the interior design of vehicles by minimizing volume and can maximize the reduction of installation space. BOE 15.05-inch electric folding screen This product is developed based on BOE's f-OLED technology, featuring an R3 bend radius, allowing it to be flexibly deployed and hidden away according to different usage scenarios. BOE 15.05-inch electric folding screen LG Display foldable OLED display It can be installed on the back of the front seats, serving as a display or being detached to function as a portable tablet for work, thereby creating a "mobile office on the go" scenario. The 17-inch foldable OLED product not only allows for viewing large video screens but also enables adjustment of the screen's folding angle to use the product as a 12.3-inch tablet. LG Display 17-inch Foldable OLED Summary of Foldable/Rollable Flexible In-Car Display Solutions by Some Manufacturers